Goldbod Jewellery Limited, a subsidiary of the Ghana Gold Board, has launched a comprehensive retooling programme to modernise its production processes and strengthen the investment appeal of its gold products.

Management says the upgrade is crucial to repositioning the company’s value-added offerings to attract both local and international investors seeking consistent quality and reliable returns.

As part of this strategy, the company is promoting its product line as a compelling investment opportunity, offering attractive yields for individuals and institutions looking to diversify their portfolios with gold-backed assets.

To widen market access, Goldbod Jewellery has also introduced a new e-commerce platform designed to simplify the purchase and ownership of its gold products.

Unveiling the platform, Managing Director Gertrude Emefa Donkor described it as Ghana’s first fully operational 24-hour digital gold showroom, built to serve customers worldwide. She noted that the platform offers seamless access, enhanced transparency, and a modern interface that aligns with today’s digital investor’s expectations.

“Today, we are launching something even bigger,” she said. “It is my honour to officially introduce the new Goldbod Jewellery e-commerce website (jewellery.goldbod.gov.gh). This is not just a website — it is Ghana’s 24-hour digital gold showroom.

“From today, anyone in Ghana or across the world can browse our handcrafted collection, shop 24/7, see real-time prices, choose their favourite piece or tablet, make secure payments via mobile money, bank card or bank transfer, and arrange pickup at any of our showrooms”, she noted.

The Managing Director of Goldbod Jewellery added that the agency is seeking strategic partnerships to accelerate growth and development, emphasising opportunities for collaboration and mutual benefit.